Like a Suiss watch. That is how certain you could be that every year, near the end of summer, Belgian Meat Office (VLAM) would organise its Round Table for food professionals. From all over Europe journalists would head over to Belgium.
They would meet with colleagues and experts, and dine, so to speak, on insights into production, food safety and the state of the trade. Especially the data provided by a highly regarded research institute would be savoured; fresh data the guests would be the very first to sink their teeth into.
But it’s 2020. Gone are the real-life meetings.
The CO-word, you know?
That’s why Belgian Meat Office decided to turn the tables
and organise an online event.
You can actually make people join your online event through paper
We all know journalists like to be spoiled, once in a while. So what happens when they have to deal with mere content, without the seasoning? In other words:
Can an online event create the same impact as a real-life meeting?
As far as the Round Table 2020 by Belgian Meat Office concerns: yes, it can. We did not only get our usual round of PR coverage. We made it straight to the cover of the renowned Meat Management magazine. (Though we tend to prefer our artwork in terms of style over the actual image on the cover.)
Your story matters, first and foremost. Make sure you have got news.
- a healthy dose of resilience
not easy at all for Belgian Meat Office to let go of their traditional patterns and step into the unknown virtual world. But they did get rewarded for their resilience
- some creative seasoning
honestly, who likes to sit through a series of slides? Add a professional host, a wonderful setting and make room for some true interactivity. Come up with an inspiring theme, and make sure it all looks great too
- proper WIFI
Want to join us?
Such great memories. A lot of hard work, sure, we got but plenty more inspiration out of it. And since we at BBC do not like living in the past, we are already looking forward to the next online event.
How about you?
Mouth watering yet?
Do get into contact with us.
Thank you, we'll be in touch as soon as possible.
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