Putting the ‘Cutting X’ in Bluecrux

“We want to get ready for the next ten years.” That was the challenge Bluecrux, a leading supply-chain consultancy and technology provider, brought to BBC. And there’s nothing we love more than a good challenge. So, let’s consult with the consultants.

First things first: what does Bluecrux actually do? In a word (or three), ‘value chain consulting’. They optimize the flow of stuff coming into a factory, through to the actual production, right until the delivery of products towards end customers. By connecting all players and looking for big-picture improvements, Bluecrux turns supply chains into value chains.

But even for those familiar with companies like Bluecrux, choosing which consultancy will be the right fit for your company’s needs can be challenging. And when creating a brand identity, it’s important to get right to the heart of the matter. Why should I choose your company? What makes you unique?

To that end, we delivered

What makes Bluecrux unique

To find out what makes Bluecrux tick, we organised several face-to-face session, right here at the BBC office. We wanted to dive deep into the company and discover what they needed. And as it turns out that’s exactly how Bluecrux approach their own clients. We discovered firsthand that they’re not your typical consultants!

With Bluecrux, it’s not about high-brow talks in high-cost meeting rooms, baffling PowerPoints, or vague, copy-paste advice. In that way, they’re a bit like us (not to toot our own horn, of course). They have a laser focus, embedding themselves into the company, and digging until they’ve found out exactly what their client needs.

How do we tell that story?

Thanks to that laser focus, Bluecrux gets right to the heart of the problem. They respond with purpose-built solutions, offering a unique combination of expertise and technology. It’s a coming-together of elements that only Bluecrux can provide. And it’s where true value is created.

Perfectly tying together strategy and visual: the X. We used it as an anchor for the entire rebrand – from the logo to the slogan to the visual elements. (Before Elon, by the way)

Combining the striking Cutting X visual with up-close and personal photography, these images illustrate Bluecrux’s laser focus and help convey the intersection of technology and expertise the consultancy offers.

The sound of connection

Did you hear something? That’s right, for Bluecrux’s rebrand, we didn’t just give them a visual makeover – we gave them an auditory update.

We made Bluecrux their – and ours – first-ever sound logo. A modern, auditory representation of the Bluecrux promise. The Cutting X, translated into sound. Take a listen below.

Looking to find your missing piece?

Get in touch, we’ll figure out what your business needs to succeed!

Thank you, we'll be in touch as soon as possible.

There was an error, please try again.