At BBC, we think deeper relationships with our partners lead to more possibilities for our customers. With Showpad, we aim to reshape the sales experience for the end customer.
This is what happens when you put value at the center.
Marketing today runs on personalization. Throughout the buyer journey, it’s about knowing who your audience is, what’s driving them and what arguments you should bring up. The better you are at doing that, the more likely it’ll result in a sales meeting.
But then, things change.
At the sales pitch, the path of personalization is still too often forgotten – or abandoned. Sometimes because of a lack of awareness, sometimes because the means aren’t there to do it in a systematic and powerful way.
With Showpad and Pathways, that changes.
Pathways is a BBC service that uses Showpad to deliver personalized sales experiences. It’s a purposefully made story that collects the relevant assets you have, and puts them into an order and context that’s relevant for the specific persona in front of you.
The result is a much more natural and valuable conversation, because it starts from the end customer’s challenges and aspirations, not your company’s elevator pitch.
Using our experience in creating communication for the entire customer journey, we also make sure to include ample call to actions, and opportunities for your conversation partner to take the next step.
Want to know more about Pathways? Get in touch