No matter how brilliant your strategy or how on-point your argument, it will always lack impact without the right creative work. People don’t always take full rational decisions (in fact, they hardly ever do), so you need to connect on a more emotional level as well.
This is how our most creative people turn heads and move cursors:
Being pretty can get you somewhere, but not far.
That’s why our creatives first think big, rather than just setting out to create an appealing image. After all, creativity also means being innovative in the tools you use, and the way you approach a brief.
Sometimes, that involves taking a step in the dark, and presenting a bold idea no one has done before.
“You want it to be exciting, but you also need it to be right. Balancing that is a great challenge.”
Marketing to businesses and professionals in particular is by no means an easy feat.
Instead of talking chewing gum or TV’s, you’re conveying the value of a complex IT solution, a skillfully engineered machine, or a tailored service.
At the same time, your audience needs to feel what you as a company stand for.
Stripping all of that down to the very essence isn’t only a strategic task, but a challenge for creatives too. Copy and design need to come together to create a simple, effective piece of communication.
“You have about 20,000 ways to get your message across, you need to find that right one.”
One of our creatives once said: “My work needs to appeal to both a philosopher and a photographer.”
In other words: the message needs to be right, but the visual needs to look impeccable too.
The execution phase is when our art directors and designers turn into neurotic animals that scour the web for the perfect image, retake a shot 20 times, or reposition a 3D artifact 200 times. The end result? A piece of communication you could fit in a frame.
Inspired by our way of working?
Want to see how a big, beautiful idea could work for you?
Drop us a line.