‘If better content means better business, why then is it always last on everyone’s to do list?’
Not our words, but Kristina Halverson’s. (Go ahead, Google her when you want to read useful stuff on content strategy that might be a bit confrontational.)
Not the case with Samsung, though.
We’re actually making a content strategy work on LinkedIn with them, based on genuine goals and a B2B lead nurturing strategy. We reach professional target groups with a clearly positioned offer; show decision makers the way to a choice for Samsung.
Mind you, that’s us with Samsung, not for. Here’s your second content lesson in your first minute here: content is always a messy business. It requires intense cooperation. Content strategy even manages to align management, sales and marketing, when done right. Bonus.