Mailing CEO with helicopter                                       Mailing HR-manager with remote control

Tempo-Team | Helicopter view

 

Objectives

  • Introduction of the Tempo-Team Company Scan at companies, a tool that audits staff organisation and makes it more efficient.
  • Engage the interest of the CEO and the HR Manager and meeting with both of them.

Strategy

  • Direct Mail. Telephoning is not a good strategy because the CEO and HR Manager are well-protected and thus not easily accessible in this manner.
  • The CEO and HR Manager of the company simultaneously receive a package.
  • The CEO's package contains a radio-controlled helicopter with the message: "Take a helicopter view on your human resources."
  • The HR Manager's package contains the remote control that goes with the CEO's helicopter and the message: "How to direct your human resources in the right direction?"
  • They will have to contact each other in order to be able to test the helicopter. The accompanying card also makes clear who got the other package.
  • Instructions to make the helicopter fly can be found on the related website.
  • After a couple of days one of them will receive a phone call from the Tempo-Team Account Manager with regard to a presentation of the business scan. At this meeting he will bring an extra set so that the CEO and the HR Manager will both have a helicopter with remote control.

Results

  • After this smart Direct Mail it was concluded that Tempo-Team had never before so easily managed to speak to both the HR Manager and CEO simultaneously at the first meeting.