D&B (Dun & Bradstreet) provides commercial information, tools and insight on businesses. We provide solution sets that meet customer needs in making confident decisions about credit, marketing and purchases.
Objectives
Positioning D&B as a provider of reliable financial information about Belgian businesses and Risk Management Solutions
Starting a dialogue with clients and prospects
Generating high-quality leads
Strategy
Creating awareness: bankrupt clients may harm your healthy business.
One message: publishing bankruptcy numbers via different media.
Media mix: personalised DM to specified sectors, national radio, ads in financial newspapers and magazines, single purpose website, text carts by the side of the road, bannering, PR, mobile billboards, SEA
Visiting the single purpose site Faillietofniet.be: find out which clients have gone bankrupt, receive a free business information report about a client, get a free risk analysis of your portfolio.
Results
600+ high-quality leads
100+ new projects with new clients
900+ new e-mail contacts
free publicity on national television, websites, radio and in newspapers
BBC is sharing