Thomson CompuMark rolls out content strategy with BBC

Thomson CompuMark, market leader in fire protection and research and part of the Thomson Reuters Corporation, has rolled out a new content strategy together with BBC. The purpose is to reach its target groups with relevant information which is quickly accessible in order to generate leads.

Thought leadership

The world of trademarks, intellectual property and fire protection is changing rapidly. How do you meaningfully demonstrate the difference that you can make as a company? BBC’s answer is a content strategy: presenting the knowledge of Thomson CompuMark to its target groups - lawyers and consultants in trademark law - and thus helping them to keep up-to-date.

The selected channels are podcasts and an online Webinar theatre on the action URL Protectoriginality.com. They are free. In these, IP experts, lawyers and TM experts give answers to very concrete issues and trends and they discuss cases and approach. The pieces are short, to-the-point and thus available online.

Adwords and content ensure leads

Targeted ads, banner and Adwords campaigns worldwide, initially including the UK and the U.S., generate visitors to specific sections of the website. The traffic to the content is conveniently redirected to pages that indicate the services of Thomson CompuMark as strategic tools. BBC accurately keeps all stats up-to-date.