An Acer tablet from only 69 euros? That’s why you should be with BASE business. The challenger in the mobile telephony market is sparing no expense with an exceptionally vigorous autumn promotion until November 30, for those who subscribe to business 5 or business 7.

BBC was responsible for the promo campaign, which features prominently in online and print media – and of course also on the action site www.whatadifference.be.

Once again BASE business delivers on its promise: We challenge. You win. And BBC is more than happy to participate in this.

Thought leadership

The world of trademarks, intellectual property and fire protection is changing rapidly. How do you meaningfully demonstrate the difference that you can make as a company? BBC’s answer is a content strategy: presenting the knowledge of Thomson CompuMark to its target groups - lawyers and consultants in trademark law - and thus helping them to keep up-to-date.

The selected channels are podcasts and an online Webinar theatre on the action URL Protectoriginality.com. They are free. In these, IP experts, lawyers and TM experts give answers to very concrete issues and trends and they discuss cases and approach. The pieces are short, to-the-point and thus available online.

Adwords and content ensure leads

Targeted ads, banner and Adwords campaigns worldwide, initially including the UK and the U.S., generate visitors to specific sections of the website. The traffic to the content is conveniently redirected to pages that indicate the services of Thomson CompuMark as strategic tools. BBC accurately keeps all stats up-to-date.

Thomson CompuMark

www.protectoriginality.com

You know what they will ask...

Tongue-in-cheek, Umicore wants to be ahead of everyone. In a direct mail with the header ‘You know what they’ll ask this summer’, we offer the young graduates the opportunity of not having to choose.

Because as a Trainee at Umicore, they can do both: work and study further.

We start with a creative mailing by post supported by an initial e-mailing. A reminder mailing follows in June and posters appear on the campuses. We are also carrying out a Google Adwords campaign throughout the summer.

What is the person looking for?

Adwords is the perfect solution for such an assignment. In order to find the right keywords that trigger the ads in Google, we are trying to project ourselves into the lifestyle of the candidate and to put his or her view of work first.

From visit to conversion and application

That way we come to a combination of different search terms, whereby each search term entered, yields a highly targeted Google ad text - which is highly responsive to the interests of the candidate.

After one click, those ads then bring those interested to a specially adapted landing page that provides the necessary information and where it is easy and quick to apply. The power of the landing page consists of converting that visit into a concrete application.

The results were pretty good: after 3 weeks Securitas had found a bunch of suitable persons.

For this, BBC has developed a new slogan: “We challenge. You win.”

The new positioning will be put on the market through advertising, direct mail, digital media and radio. The campaign with the theme "What a difference!" spurs on SME managers and the self-employed to ask for a quote from BASE business.

Curious? Experience the difference for yourself on www.whatadifference.be.

Sustainable development

On the basis of eco-effective principles, the former industrial estate Petroleum-Zuid in Antwerp has been developed into a very high quality and sustainable terrain.

Attracting international companies

This high quality site is intended to attract international companies to Antwerp. For this reason a new international name has been chosen: Blue Gate Antwerp.

BBC has developed the logo and corporate identity and realized the further international B2B campaign, including brochures, advertisements and presentations.

Batibouw 2011: all materials

At Batibouw 2011, BBC launched the Energiebloc® for Cellumat, a stone with very high insulating power, absolutely ideal for outdoor walls.

The big advantage is that the same insulating value as a quick build stone covered with extra insulation material is obtained with Cellumat alone. And the benefits of one homogenous construction without extra insulation material speak for themselves.

Campaign linked to Batibouw

BBC gave Energiebloc® the slogan "The stone which insulates" and it’s worthy of it: after all, it’s in first place on the government’s EPB-ranking. In order to add weight to the benefits of the insulating stone, the campaign “Walls to love” started with Batibouw; because Cellumat is not only warm in the winter, it’s also cool in the summer. And on top of that, it’s more economic and more sustainable.

All these advantages can also be seen illustrated through short videos on the new website www.desteendieisoleert.be

In 2010, the employees of BBC returned one meal cheque every month. At the end of the year, the money raised was doubled by management and with BBC we could transfer the tidy sum of € 2,000 to Jan Hoet, the Belgian in Haiti who runs Mamosa, the relief centre for orphans and homeless children and youth.

In the centre they get a roof over their head, food, a warm 'home' and the chance to study.

Reconstruction

In November 2009 the house was razed to the ground by the earthquake. Through the joint effort, reconstruction has now been made possible.

Reason enough to call in professionals to do this work. The new campaign makes it clear that Better Neighbourhood Greenery is a serious business.

Arjowiggins Graphic now has 100% recycled paper that you just cannot see has been recycled. And of which has been proven that it is far, far better for the environment. No reason any more for companies to stop collecting paper.

Large companies are now already using Arjowiggins recycled paper for all their publications. They’ve made ​​the switch. It’s now for Arjowiggins and BBC to also convince businesses in Benelux, Germany, Sweden, Denmark and other countries.