Research confirms impact of doorstep advertising
85 % of people read doorstep advertising brochures and spend half an hour a week on this activity. These are the results of the Door-to-Door Impact Survey (.pdf Dutch). This year the Belgian Direct Marketing Association applied to BBC for its annual consumer survey. BBC worked out a brochure that maps the impact of door-to-door advertising. BBC was also responsible for the accompanying communication materials with which the impact of the medium is pointed out to advertisers.
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