International B2B creativity workshop at BBC
On 19 and 20 November BBC hosted a 2-day workshop on creativity and The Big idea in Antwerp with colleagues from the E3 network.
Sharing creative B2B knowledge
Six B2B agencies from different European countries shared their creative knowledge and processes to create big ideas for business-to-business campaigns:
· Base One, UK
· Schindler & Parent, Germany
· SPS, Austria
· Recommended, Finland
· Tangram, Switzerland
· BBC, Belgium
The workshop was organized by the E3-network and hosted by us.
New creative B2B insights
“We did not know what the outcome would be, but all participants are delighted with the new insights and new creative processes they have learned”, says Anton Loos, managing director of BBC.
Schindler & Parent of Germany will organize a sequel to this creativity workshop next year.
“Creativity is our main reason of existence and sharing best practices in E3 can make all of us even stronger”, concludes Moritz Schuchardt, creative director at Schindler & Parent.
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