HR-campaign Pfizer awarded with European silver medal
BBC has been awarded with a silver medal during the Best Of Europe Awards for its Pfizer HR-campaign.
This year the awards took place in Bucharest. The jury, consisting of 20 professional marketeers from 16 different countries, selected the winners out of 17 campaigns that got nominated. The R&DY (Research & Develop Yourself) campaign BBC made for Pfizer impressed the jury. It managed to reach a lot of young masters, Pfizer’s target group of choice.
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