D&B launches faillietofniet.be (bankruptornot.be)
In the current economic climate it's very important for entrepreneurs to monitor the health of their customers. With risk management they can weapon themselves against potential customer bankruptcy, preventing they become victims of the crisis themselves.
The campaign was devised and developed by BBC and it urges entrepreneurs to visit the website faillietofniet.be. Here they can see which businesses have recently gone bankrupt. They can also ask for a free investigation of their customers. The campaign comprises radio ads, advertisements, banners, posters and portable variable message signs. Portable variable message signs are typically used to announce road works. Putting in variable message signs was picked up by the local media and got the campaign extra attention on national tv.
Radio report 1 (Dutch)
Radio report 2 (Dutch)
Radio report 3 (Dutch)
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