BD: done in 60 seconds
9 July 2010
Swift distribution of printed matter
The Belgian Distribution Service (BD) is market leader in door-to-door distribution of printed matter without address. BD’s Door to Door Engine is an online tool for customers to make selections, invite offers and directly place orders in a faster and more effective way, enabling them to swiftly distribute papers or brochures.
Effective BBC campaign for online engine
BBC developed a DM campaign called “Done in 60 seconds”: in 60 seconds BD customers can actually select a zone for distribution with the Door to Door Engine. Proof is a demo on the personalized site www.done-in-60-seconds.be. An hourglass included in the DM package and invited customers to test the online application and discover for themselves how easy the engine is.
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