BBC wins silver with BASE HR
BBC won silver in the ‘Best of Europe’ competition organised by E3. The recruitment campaign, developed by BBC for BASE, was widely applauded by the European jury. Especially its creative and original approach gained much approval. “BBC did not finish first for the sole reason that some of the European jury members considered its approach too daring", jury president Oriol Frances explained afterwards. The gold went to the Intel campaign by Base One (London).
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