BBC lets bachelors choose for Umicore
BBC has developed a campaign for Umicore Hoboken, designed to attract final year Bachelors of Chemistry, Process Chemistry and Electromechanics. After their studies, these young people are faced with a choice and will be tackled about this several times by parents, friends, family ... are they going to work or continue studying?
You know what they will ask...
Tongue-in-cheek, Umicore wants to be ahead of everyone. In a direct mail with the header ‘You know what they’ll ask this summer’, we offer the young graduates the opportunity of not having to choose.
Because as a Trainee at Umicore, they can do both: work and study further.
We start with a creative mailing by post supported by an initial e-mailing. A reminder mailing follows in June and posters appear on the campuses. We are also carrying out a Google Adwords campaign throughout the summer.
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