BASE business makes the difference
The two main players in the mobile B2B market (Proximus and Mobistar) are getting ready for a showdown. This is the perfect opportunity for a challenger like BASE business to promote itself as the appropriate alternative.
For this, BBC has developed a new slogan: “We challenge. You win.”
The new positioning will be put on the market through advertising, direct mail, digital media and radio. The campaign with the theme "What a difference!" spurs on SME managers and the self-employed to ask for a quote from BASE business.
Curious? Experience the difference for yourself on www.whatadifference.be.
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