International communication steered from Belgium

Since 1999, BBC has been a part of E3, a network of independent marketing communications agencies operating over the whole world. BBC intensively puts this network to use.

E3 was been founded in 1978 in Geneva and in thirty years has grown into a global network of closely cooperating advertising agencies. Thanks to E3, BBC is in a position to create international advertising from Belgium, optimally tailored to the international target groups.

At BBC, concepts created are checked or adapted to the target audiences in different countries in no time at all. Copy and layout are verified and optimized by local agencies in order to achieve the desired effect.

International project team for strategy and creation

Depending on the scope of the project, an international project team can already be put together at an early stage, in order to write the strategy. Often, the creation is then also made by local agencies. This is because the style and approach may differ greatly for target groups in, for example, Scandinavian countries or in Spain or China.

Social media internationally coordinated

The local media knowledge leads to the international campaigns appearing as efficiently as possible in the appropriate media. The network is also extremely efficient for international communication via social media campaigns.

Local content managers ensure that the message is distributed and controlled in the most suitable social media for the market.

More than 40 international campaigns per year

The international network comes together every six months so as to promote the cooperation. Thus in 2010, more than 40 international advertising campaigns were set up and implemented. The network now has branches in the following locations:

  • Shanghai, China
  • Bucharest, Romania
  • Newburyport, USA
  • Stuttgart, Germany
  • San Diego, USA
  • London, Great Britain
  • Kontich, Belgium
  • Bremen, Germany
  • Moscow, Russia
  • Zagreb, Croatia
  • Prague, Czech Republic
  • Budapest, Hungary
  • Bolzano, Italy
  • Krakow, Poland
  • Barcelona, Spain
  • Singapore
  • Lisbon, Portugal
  • Linz, Austria (2)
  • Paris, France
  • St. Jacobs, Canada
  • Aarhus, Denmark
  • Helsinki, Finland (2)
  • Stockholm, Sweden
  • Duisburg, Germany
  • Meersburg, Germany
  • Zurich, Switzerland & Liechtenstein
  • Tilburg, the Netherlands