BBC-workshop Positioning
If you don’t have a clear positioning within your market, then we will carry out a brief positioning exercise together with you. This way, we will be sure that all future communications are heading in the right direction. You might discover, once you have carried out this exercise, that you don’t actually need a direct mailing but an e-mailing campaign.
That is the added advantage you get when you work with a large B2B agency like BBC: we handle all the different types of communication media within the B2B market. And we can, together with you, look into which communication mix would be the most suitable for you, without pushing for any one particular medium (advertisements for instance).
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