How do I put together a communications plan?

Structure

We recommend you use the structure below.

1. Positioning

2. Marketing objectives

3. Marketing strategy

4. Target groups

5. Communication objectives

6. Communication strategy

7. Communication message

8. Creative strategy

9. Communication resources

10. Timing & budget

Well-grounded communication approach

By completing all these stages you will arrive at a well-grounded communication approach. This will allow you to give a sound explanation when asked why you are spending so much money on advertising and direct mailings. Because it is not attention that you will be lacking. You will get it not only from your target groups, but also internally.

Communication is one of the aspects within a company where everyone wants to have their say. It is essential therefore that you have a good communication plan if you are to justify your choices and your budgets.

Communication plan: fundamental

At BBC setting up communication plans is considered to be fundamental. We present the plan to our clients and together with them we work on fine-tuning it so that we have a basic document which covers all the main lines of the campaign.

• Why choose a B2B communications agency?

• How much does it cost to work with an adveritsing agency?

• How do I put together a communications plan?

• And if I don't want a whole campaign, but just want a brochure or a direct mailing?

• Do you also create web sites or e-campaigns?

• We only use Public Relations activities very occasionally in our company. How do other B2B companies use PR?

• How do I determine my communication budget?